Brand extensions :zara's traditional business is fashions for men, women and children zara's five-point marketing approach to reach its. Zara as one of the world's most successful fast fashion brand (ffb) retailers has applied brand extension into its brand development. Zara is an overhyped brand in india and not a corporate dressing brand louis philippe on the other hand is a cult corporate brand and a premium one what can be a possible brand extension for the brand of louis philippe.
Following brand-extension theory, the study seeks to identify the influences of in-store browsing experience with either zara or h&m in the past 12 months. 2261 brand portfolio26 2262 brand extension and endorsement strategy27 23 the brand of zara is.
By august 2008, sales edged ahead of gap, making inditex the world's largest fashion retailer and zara the worldwide leading brand in the apparel industry.
Zara and h&m over widening line extensions can be detrimental to the core business and dilute the image of the brand and its core business: that's the reason.
Company information about us careers business queries brand feedback x copyright © 2018 kazo all rights reserved.
Request pdf on researchgate | fast fashion brand extensions: an empirical european fast fashion brand zara achieves 15 days' magic from designing to.